CU Professional Services
Your Credit Union Outsource Solution
Product Descriptions
Creative Services - Communicating and advertising key information to your membership is important and we can offer you innovative, professional, member marketing and communications pieces that will enable you to accomplish your objectives. We offer newsletter design, direct mailers, postcards, or web site copy that will highlight your message. The implementation of your promotions will be brought to life in our colorful, expert designs, and all at a low-cost to you. For more information download the following PDF document or click this "Contact Us" link and complete and send the contact form. We'll get back to you at our earliest convenience, generally within the same business day.
For more information on CU Professional Services Creative Services please download and print the following PDF Document.
For more information on CU Professional Services Creative Services please download and print the following PDF Document.
Outsource Marketing - Provides a complete marketing department for less than the cost of a Full-time Teller! ... For the efficiency, productivity and budget minded, Outsourcing your key marketing functions is the only way to go in today's tumultuous marketplace. Outsourcing lowers your fixed overhead costs and improves results by bringing an experienced team of professionals to the table in developing and implementing your strategic marketing plans! Our outsource group can out think, out plan and out produce virtually any individual or internal team of marketing staff you might have. If for no other reason than we get exposure to multiple clients, in multiple markets simultaneously, and that experience an knowledge is shared appropriately across all client lines. No internal team has this advantage. Plus, our Outsource team works hands on with your management team and staff in creating and implementing every marketing plan objective, taking full accountability for the activities and results of each planned event or campaign. For more information on our Outsource Marketing services, please download and print the following PDF document.
So whether you are looking to lower your overall marketing costs, or increase efficiency and productivity, you'll always be assured of achieving both through the Outsource process. "Contact Us"
So whether you are looking to lower your overall marketing costs, or increase efficiency and productivity, you'll always be assured of achieving both through the Outsource process. "Contact Us"
Strategic Planning - Strategic Planning that's not just another planning session! Delivering a Credit Union specific proprietary planning process that focuses on results . . . Strategic Planning, especially today can be an overwhelming and frustrating process. Most facilitators merely facilitate a session and produce limited to no measurable results. Our Strategic Planning process was developed specifically for Credit Unions, and it's guaranteed to get results! Ask other providers if they'll guarantee satisfaction and results! Our process is based on developing specific Strategy statements in eight key strategic areas, and then actually following up with you throughout the year, creating goals that tie to the strategies and working as part of the management team throughout the year to maintain focus on the strategic plan and strategic goals. For more information click the following link and open the Strategic Planning PDF document, or click into the "Contact Us" section of our web-site to send us an email or to give us a call.
To review specific Strategic Planning Client testimonials, click here or go the the testimonial section of our site.
To review specific Strategic Planning Client testimonials, click here or go the the testimonial section of our site.
Market Research - Relevant customized surveys and data gathering based on each client's unique needs . . . No canned surveys or process here, please! Every Credit Union though sharing similar characteristics and issues, is unique and different. Therefore, canned surveys and worn out questions and methodologies don't cut it with today's savvy consumer. And you can't solve tomorrow's questions by getting yesterdays answers. So, every survey or member research process we deliver is custom designed starting with the exact information and data requirements of each client. It's that simple. And we do this at the most competitive prices in the marketplace today. One of the big problems with member and non-member research projects is that you usually still end up with more questions than answers, but our processes mitigate as much of this as possible. Producing statistically valid results in any market research process requires careful planning, stratification, execution and reporting. You'll never see us trying to fit a square peg in a round hole when it comes to assessing and satisfying your research data requirements.
From on-line web surveys, to ongoing in house transaction satisfaction surveys, to the full blown General membership survey and everything in between, we'll match the correct methodology to your needs and implement and deliver end-results that meet your requirements. "Contact Us"
Lending Solutions - A complete turn-key Automated Loan Decisioning platform that goes beyond Core System capability. . . As software goes, most systems leave a lot of room for disappointment. Unlike other systems that are built on the remnants of old outdated legacy systems, our system really delivers! It's an automated Decisioning platform built from the ground up, to meet the specific needs of Credit Unions. And it's a system so smart that a teller or receptionist can literally be a loan officer and decision loans, instantly form members. If they can enter an application, the system can decision the loan! And unlike other Automated Systems with linear decisioning (meaning you build the decision criteria and it either passes or fails) our system allows Multi-tier, matrix-type, iterative decisioning that can literally automate any loan that now requires manual Underwriting. So rather than a pile of loans in a referred (required Manual Review and Decisioning) loan queue or worse yet, pile, our system can automate multiple "What If" decisioning scenarios to give you a higher loan automated approval ratio, at a level of consistency that humans cannot achieve, and at a cost savings that is unheard of.
Specific features of the system include:
Specific features of the system include:
- Automated MemberMatch - The system knows if the applicant is a member or not
- Can be used in-house or for Indirect lending
- A Web-Based version is coming soon that members and non-member can access for instant approvals in your off hours - Eliminating costly and cumbersome call centers!
Risk-Based Pricing - Development and management of complete Lending systems and Risk-Based Pricing programs. . .In light of the recent Credit Crunch debalce in the finaincial services industry not only is Risk-based pricing required "to be in the market" with rates and terms, but it's also become a requirement from an ALM and Risk-managemetn perspective.
With over 20 years of lending and risk-pricing background let our professionals assist you in revising your existing or developing a new Risk-pricing program that truly prices loan origination on overall risk, not just credit scores! We are still trying to find a lender that can prove to me that all 700 score borrowers present exactly the same risk!
So the most basic premise of programs we develop is that while two members credit scores may be exactly the same, credit scores cannot be used alone to price the risk embedded in each individual's credit report and income profile. So to appropriately price for risk, many, many factors need to be considered and calculated into a final price for any borrower.
Talk to us today about our concept and pricing for revamping you existing program or developing a first time Risk-Based Pricing program for your credit union. "Contact Us"
With over 20 years of lending and risk-pricing background let our professionals assist you in revising your existing or developing a new Risk-pricing program that truly prices loan origination on overall risk, not just credit scores! We are still trying to find a lender that can prove to me that all 700 score borrowers present exactly the same risk!
So the most basic premise of programs we develop is that while two members credit scores may be exactly the same, credit scores cannot be used alone to price the risk embedded in each individual's credit report and income profile. So to appropriately price for risk, many, many factors need to be considered and calculated into a final price for any borrower.
Talk to us today about our concept and pricing for revamping you existing program or developing a first time Risk-Based Pricing program for your credit union. "Contact Us"
Staff Training - Customized programs based on your needs at stock program prices... We all realize the value and importance of ongoing training and staff development, however, finding the time and the right tools and people to implement and maintain a program seem like a dauntless task, even for full-time HR professionals.
And unfortunately, for those Credit Unions with Full or Part-time trainers on staff, you usually see their effectiveness wane after the first 6-12 months of implementation. This is a normal phenomenon that can be explained as" Once your employees get familiar with the on staff trainer, they begin to see them as one of them", and it is at this point that the trainer becomes ineffective.
Bringing in fresh faces and having multiple trainers with different styles and deliveries keeps your in-house training and development program fresh, and fresh equals effective when it comes to training. Nobody wants to hear the same old thing, over and over again by the same trainer. It's human psychology 101!
From designing custom programs for an entire organization to implementing individual and one-on-one development programs with management and staff, we provide it all.
Talk to us today about your needs and we'll design a program that meets your objectives. "Contact Us"
And unfortunately, for those Credit Unions with Full or Part-time trainers on staff, you usually see their effectiveness wane after the first 6-12 months of implementation. This is a normal phenomenon that can be explained as" Once your employees get familiar with the on staff trainer, they begin to see them as one of them", and it is at this point that the trainer becomes ineffective.
Bringing in fresh faces and having multiple trainers with different styles and deliveries keeps your in-house training and development program fresh, and fresh equals effective when it comes to training. Nobody wants to hear the same old thing, over and over again by the same trainer. It's human psychology 101!
From designing custom programs for an entire organization to implementing individual and one-on-one development programs with management and staff, we provide it all.
Talk to us today about your needs and we'll design a program that meets your objectives. "Contact Us"
Interim Management - We provide Long or Short-term on-site CEO and other High-level management positions . . . Especially for Boards looking for an interim CEO, but also, depending on the requirements of the Credit Union, CU Professional Services may be able to place Senior level executives in Creidt Unions that have short or long-term needs and gaps.
This particular service is highly specialized based on the needs of each particular client, but don't hesitate to contact us should a need arise. "Contact Us"
"Contact Us"
This particular service is highly specialized based on the needs of each particular client, but don't hesitate to contact us should a need arise. "Contact Us"
"Contact Us"
HR Consulting - From complete Corporate restructuring and Reduction in Work Force plans to creating individual Position Descriptions, staff and management Incentive plans, and performance review processes our team is there to help.
Many Credit Unions especially struggle with developing and managing staff and management incentive plans. And even sometimes, selling their Boards on the concept of providing incentive plans for employees. We can help in all aspects from selling the initial concept to the Board and sometimes, even staff, to designing a plan that integrates with your strategies and goals and gets results. We even build in ongoing follow-up and review in the first year of development and implementation in order to assist management in creating meaningful and measurable goals, right through to the process of calculating and documenting actual payouts. "Contact Us"
Many Credit Unions especially struggle with developing and managing staff and management incentive plans. And even sometimes, selling their Boards on the concept of providing incentive plans for employees. We can help in all aspects from selling the initial concept to the Board and sometimes, even staff, to designing a plan that integrates with your strategies and goals and gets results. We even build in ongoing follow-up and review in the first year of development and implementation in order to assist management in creating meaningful and measurable goals, right through to the process of calculating and documenting actual payouts. "Contact Us"
Relationship Pricing - More than developing just basic marketing packages, we can assist you in developing comnpletely integrated relationship pricing packages tied into your ongoing ALM management with full cost accounting and justification for each product or product/service package. "Contact Us"
New Product Development - Starting a CUSO? Need Income producing or collaborative CUSO Ideas . . . We're there...
This entire section is devoted to the Concept of CUSO Development and Credit Unions actually owning and having a stake in operating businesses that make sense i n today's marketplace. If you have ever thought of starting a CUSO or being part of one or are part of one (In fact almost 1,000 credit unions own all or parts of CUSO's) you are on the right track in terms of building future value and garnering immediate finaicial rewards. But perhaps not in the traditional sense.
Look at the two most successful and largest Credit Union owned CUSO's in the US today. The ATM CO-OP and PSCU. These have been built on the collaborative model, are multi-owned and serve core Credit Union and member needs. I've just described the success model. It's that simple! Come up with a product or products that all Credit Unions use and currently spend money on, or that our member use and spend money on, then collaborate with other CU's to deliver those products and services. And of course do it well, and you'll be successful.
Here are two immediate ideas (and of course we have more).
IDEA One - Develop your own Outsource Marketing Company! Yes, that's right, compete with us and rather than making us rich, keep the marketing money that you now spend on firms like ours, in the CU industry. You'll lower expenses overall as a result of many credit unions utilizing the services of one VP of Marketing, and by negotiating better prices on Production, printing and mailhouse costs with Volume discounts.
Of course it's not quite that simple, but it is easy...And we can show you how to get started, how to market and how to set-up and run your operation. We have over 15 years experience in running an Outsource Marekting company! We've built all the management and operational processes, planning and implementation tools and we'll even show you how and help you get new Credit Union clients. It couldn't be any easier than that. You are likely spending a lot of money each year on marketing whether it's all in house or a combination of in-house and vendor costs. Let us show you how to pay yourself and start a profitable and viable CUSO all in the same process.
IDEA Two - We all do lending, right? and we all want more loans, especially from our members. And for smaller and mid-size Credit Unions, you'd like to capture existing member loans from the marketplace, but don't have the systems in place or the clout to build any kind of significant presence or clout individually. Then start a CUSO that serves multiple CU's and utilize a system designed specifically for CUSO Collaboration and that can generate existing (And potential) loan volume from already established and serviced networks of, we'll call them "Sellers of Products that need to nbe Financed", in other words, retailers of goods and services that your members make significant, finaincable purchases from, that never send you your members loan!
That system is here today!
This entire section is devoted to the Concept of CUSO Development and Credit Unions actually owning and having a stake in operating businesses that make sense i n today's marketplace. If you have ever thought of starting a CUSO or being part of one or are part of one (In fact almost 1,000 credit unions own all or parts of CUSO's) you are on the right track in terms of building future value and garnering immediate finaicial rewards. But perhaps not in the traditional sense.
Look at the two most successful and largest Credit Union owned CUSO's in the US today. The ATM CO-OP and PSCU. These have been built on the collaborative model, are multi-owned and serve core Credit Union and member needs. I've just described the success model. It's that simple! Come up with a product or products that all Credit Unions use and currently spend money on, or that our member use and spend money on, then collaborate with other CU's to deliver those products and services. And of course do it well, and you'll be successful.
Here are two immediate ideas (and of course we have more).
IDEA One - Develop your own Outsource Marketing Company! Yes, that's right, compete with us and rather than making us rich, keep the marketing money that you now spend on firms like ours, in the CU industry. You'll lower expenses overall as a result of many credit unions utilizing the services of one VP of Marketing, and by negotiating better prices on Production, printing and mailhouse costs with Volume discounts.
Of course it's not quite that simple, but it is easy...And we can show you how to get started, how to market and how to set-up and run your operation. We have over 15 years experience in running an Outsource Marekting company! We've built all the management and operational processes, planning and implementation tools and we'll even show you how and help you get new Credit Union clients. It couldn't be any easier than that. You are likely spending a lot of money each year on marketing whether it's all in house or a combination of in-house and vendor costs. Let us show you how to pay yourself and start a profitable and viable CUSO all in the same process.
IDEA Two - We all do lending, right? and we all want more loans, especially from our members. And for smaller and mid-size Credit Unions, you'd like to capture existing member loans from the marketplace, but don't have the systems in place or the clout to build any kind of significant presence or clout individually. Then start a CUSO that serves multiple CU's and utilize a system designed specifically for CUSO Collaboration and that can generate existing (And potential) loan volume from already established and serviced networks of, we'll call them "Sellers of Products that need to nbe Financed", in other words, retailers of goods and services that your members make significant, finaincable purchases from, that never send you your members loan!
That system is here today!
- Capture existing member loans from the outside marketplace
- Access an Automated decisioning Platform fully customized with your loan criteria
- Create instant approvals back to the sellers of goods and services
- Utilize the platform as an in-house automated platform
- Create efficiency and consistency in decisioning
- Pay as you go on decisioned and/or funded loans only
- Collaborate with other CU's to build Awareness, Image and Clout in the marketplace